Imperial Tobacco has rolled out a new initiative, ‘Partnering for Success’, designed to offer retailers guidance around the revised European Union Tobacco Products Directive (EUTPD2) and Standardised Packaging legislation.
Partnering for Success comprises a suite of communications designed to both advise and support retailers through the potential legislative changes.
Melvin Ruigrok, General Manager of Imperial Tobacco UK and Ireland, commented: “Partnering for Success is all about helping our trade partners navigate any possible changes in the tobacco category. We’ve already started to drive this new platform forward with retailers through initiatives such as engagement evenings, information packs and presentations.”
Duncan Cunningham, Imperial Tobacco’s Head of Corporate and Legal Affairs, added: “We believe that both EUTPD2 and Standardised Packaging are unlawful, and continue to fight this legislation through the courts on behalf of our employees, our retailers and our investors. However, until the outcome of these challenges is known, as a responsible business we also recognise the need to help prepare our partners for compliance.”
