Independent retailers will be the first within the grocery channel to sell Imperial Brands’ rechargeable blu bar kit, which comes with intense flavoured pods that provide up to 1,000 puffs.
The vaping device is available to purchase, along with with an intense Cherry or Pineapple pod at an RSP of £5.99, while a set of two pods are available in Cherry, Pineapple, Blueberry Sour Razz or Watermelon Ice flavours, also retailing at £5.99.
The slimline, lightweight device offers the easy use and portability of a disposable device, while the rechargeable 550mAh battery and USB-C charging port enables repeated use, claims Imperial. In addition, liquid level visibility means users can easily see when their pods need to be replaced, and an innovative mesh coil delivers enhanced flavour. Plus a security lock ensures the device is fully protected when not in use.
Yawer Rasool, UK&I Consumer Marketing Director, for Imperial Brands, said: “The all-new blu bar kit further extends the range of product features and benefits the vaping community is seeking. It offers up to 1,000 puffs per pod, while the liquid level is also visible through the translucent pod, making it much easier to see when the pod needs replacing. Meanwhile, enhanced safety offered through a security lock is another key benefit for retailers to share with their customers.
“The stylish aesthetics mean the blu bar kit has visual standout, while the demand for continued and frequent use is supported through the rechargeable battery. Finally, the new Cherry and Pineapple flavours are intensified – thanks to our innovative mesh coil, that takes the blu bar kit to another level.
“As consumers search for vaping solutions that provide even more intense flavours, ease of delivery and competitive pricing, we believe the blu bar kit offers a significant sales opportunity for wholesalers and retailers alike, as well as providing another revenue stream ahead of the proposed disposable vape ban.”
