Monday 16th November will see the launch of Player’s Red Volume Tobacco, the latest addition to the growing fine cut economy tobacco sector from Imperial Tobacco.
Imperial Tobacco Brand Portfolio Manager Emma Stew commented: “Player’s Red Volume Tobacco will appeal to a wide range of adult smokers, from those who roll their own to those who use a cigarette maker. The volume-boosting technology works in conjunction with our new tobacco blend to provide consumers with even more tobacco for their money.
“We’re delighted to introduce a RYO product to the successful Player’s family. It’s a compelling addition and a must-stock.”
Player’s Red Volume Tobacco is available in three sizes: an 8g trial pack, 20g pouch plus a 50g can at rrps of £2.59, £6.52 (both including papers) and £16.20 respectively. Pricemarked packs are available while stocks last.