With disposables dominating sales within the booming vape category, Imperial has entered the market with the launch of its new blu bar vape range.
Available now, the blu bar range comprises a collection of disposable and ready-to-use vape products with a compact pocket-size design. Each blu bar device contains 20mg of nicotine in 2ml of liquid providing up to 600 puffs and features an LED indicator that lights up when in use.
With an RSP of £5.99 per device, the new blu bar range includes six flavours: Kiwi Passionfruit, Mango Ice, Banana Ice, Peach Ice, Watermelon Ice and Strawberry Ice. Each blu bar features bright and vibrant bursts of colour, both on the device and on the pack to create on-shelf standout and help with range navigation in store.
Imperial is supporting the launch of blu bar with a special Profit on Return deal of up to 43% at wholesalers, as well as through a new dedicated blu bar trade microsite, which will launch on 3 January.
The blu bar Knowledge Hub will provide retailers with everything they need to know about the range, including useful articles, video content and quizzes, as well as the chance to win prizes.
Commenting on the growing popularity of disposable vapes, Tom Gully, Imperial Tobacco’s Head of Consumer Marketing UK&I, said: “We’re really excited to be joining this flourishing market with our new blu bar range, offering a great quality product from the well-known blu brand that consumers know and trust.”
