Imperial has announced the return of two of its limited-edition ranges to allow retailers to cater for the rising demand for value-priced tobacco products.
The two formats, launched exclusively for the independent channel, include Imperial’s popular range of 21s packs and its 32g pouches of rolling tobacco.
The relaunched 21s packs are now available across two of Imperial’s bestselling brands, including Richmond 21s at an RSP of £12.25 and L&B Blue 21s at an RSP of £12.50. Alongside the 21s, Imperial is also bringing back its 32g packs of rolling tobacco for its Riverstone brand, which is available at an RSP of £18.50.
Tom Gully, Head of Consumer Marketing UK & Ireland at Imperial Tobacco, commented: “Shopper demand for value is the biggest trend shaping sales within the tobacco category. With the cost-of-living crisis continuing to impact household spending, we don’t expect this to change any time soon.
“By bringing back our range of independent exclusives, we are equipping retailers with bigger formats for some of our best-loved brands that will help them to cater to this rising demand for value. Both formats are available for a limited time only, so we’d recommend retailers take advantage of these added-value lines whilst stocks last.”
