IGD, the education and training charity for the food and grocery industry that undertakes research for public benefit, has relaunched its websites to offer a new and improved digital experience for customers.
IGD.com and its three commercial websites, Retail Analysis, ShopperVista and Supply Chain Analysis, have all been relaunched with IGD’s new brand identity and now offer an improved digital experience. This includes easier navigation and clear signposting thanks to a standardised design, colour coding and improved links. The websites have been designed for use across all devices.
Joanne Denney-Finch (pictured), IGD Chief Executive, said: “This is a proud day for IGD, as we launch our new websites and brand identity, reflecting our long-standing heritage and values and showcasing how far we have come as both a charity and a business. We are continually evolving to offer a better experience for our customers in the food and grocery industry and to better meet the needs of the public.”
IGD’s charitable initiatives encompass research for the public and training for those working in or looking to join the industry, and include:
- Feeding Britain’s Future, which brings the industry together to inspire the next generation, by providing insight into the variety of roles within the food and grocery sector, along with training in the skills needed to succeed in the world of work. In total, the programme helped 17,000 people in 2016
- Leading Edge, IGD’s free personal development network, which last year provided industry employees with more than 10,000 learning opportunities through events, webinars and online learning
- The Healthy Eating Programme, which spans the entire food chain and has been co-created by IGD and industry. The three core components of this programme are reformulation, nutrition information on pack and healthy eating in the workplace
- Efficient Consumer Response, or ECR UK, which is where industry collaborates to fulfil consumer wishes better, faster and at less cost, in a more sustainable way.
“Our new websites offer new and improved research content, including fresh insights on food-to-go, online retailing and discounters, plus an extension of our forecasts and global coverage,” added Denney-Finch.
“These are challenging times, yet challenges also bring great opportunities for the food and grocery industry. I’m immensely proud of how IGD has helped our industry through these challenges over the years and am looking forward to the next chapter of our history, as we continue to deliver public benefit.”
