Just in time for Christmas, the new I heart Spirits range will be available exclusively to Nisa retailers from 2 December.
Full launch activity for the range, which comprises I heart Gin and I heart Pink Gin, will kick in towards the end of January in preparation for Valentine’s Day.
Launched in 2010, i heart Wines is now the UK’s 10th-largest wine brand.
The brand said this was the “perfect moment” to introduce I heart Spirits, as “the Spirits category has now become as complex and crowded as Wine once was”.
Nisa’s Wholesale Category Controller for Spirits Scott Parker commented: “Nisa’s gin sales have increased by almost a third versus the previous 12 month period, and this exclusive gin is a real bonus for our partners – especially due to the popularity and success of the i heart brand we’ve seen in the past within Nisa stores.
“As we approach Christmas, people are beginning to store away gifts and stock up their cupboards, so we think this gin-credible exclusive will increase footfall and basket spend significantly for our retailers.”
