KP Snacks has launched ‘Hula Licious, Hula Lightful,’ a new £1m marketing campaign for Hula Hoops Puft.
Launching from the beginning of February, the campaign will run for six months across multiple channels including radio, video-on-demand and out-of-home advertising.
The ‘Hula Licious, Hula Lightful’ strapline focuses on the 72-calories-per-pack product’s taste and healthier snacking credentials.
John McDougall, Brand Manager at KP Snacks, commented: “Following on from a successful 2022, where we reformulated the product to make it compliant with HFSS legislation and rolled out a packaging refresh to help improve its appeal to adult consumers, the campaign will look to drive further consumer awareness of the brand.
“Daytime snacking is on the rise and shoppers will be increasingly seeking out more permissible options, with the beginning of the year representing a key period for healthier snacking, and Hula Hoops Puft is perfectly positioned as a tasty and low-calorie snack.”
