KP Snacks is adding a Smoky Bacon flavour to its Hula Hoops range.
Launching in Asda from 31 March and Morrisons from 19 May, the new product joins the Hula Hoops core range and will be available in a 6 x 24g multipack format.
It comes in the same reduced plastic outer sleeve that is being rolled out across existing Hula Hoops core 6-pack multipacks, removing 24 tonnes of packaging annually.
The multipack segment is the second largest in the category, valued at £1.8m.
Sasha Finan, Brand Manager at Hula Hoops, commented: “We’re excited to launch a brand-new flavour for the Hula Hoops core range, building on the brand’s momentum after reaching the impressive £200 million RSV milestone last year. The release of the new Smoky Bacon variant is a key step in driving incremental shoppers to the brand by tempting consumers with new and irresistible flavours.”
