KP Snacks is expanding its Hula Hoops Puft range with the launch of a new Hula Hoops Puft Sweet Chilli multipack.
Hula Hoops Puft will be supported with a £1.5m campaign including TV, out-of-home, in-store and social media activity from January 8 to 28.
The new multipack SKU consists of six 15g packs, available from this month. Each pack contains 71 calories, which KP says is the lowest in the entire snacks multipack segment.
Andy Riddle, Sales Director from KP Snacks, commented: “Hula Hoops is one of the fastest growing brands in the UK, and offers retailers a range of products and formats that work for all occasions and that can be activated across all areas of the store.
“The new Puft Sweet Chili multipack offers retailers the opportunity to capitalise on the growing consumer trends of spicy and healthy, offering a much-loved product in a new flavour variant.”
The new multipack SKU follows a year of growth for the Hula Hoops brand. Following KP’s £4m investment into Hula Hoops in 2017, the brand has seen 10% growth and is worth £99.9m.
