Hula Hoops is back on TV screens this week, as part of a media push by KP Snacks which will also see a Pom-Bear ad airing throughout September.
The Hula Hoops ad (pictured), which runs until the end of the month, also features its lighter, crispier cousin, Hula Hoops Puft. It aims to reignite nostalgic feeling and modernise the £96.7m brand, which has already received a packaging makeover this year.
Overall, KP Snacks is investing £1.4m in media to support its core Hula Hoops and Hula Hoops Puft ranges. This also includes social media and a bespoke women’s press campaign specifically for Hula Hoops Puft.
September’s Pom-Bear activity is part of a £1.5m media spend for the brand in 2017, which is now worth £29.2m and growing 7.4% year-on-year.
“2017 has been a tremendously exciting year for KP Snacks. We’ve invested heavily in a range of brands and welcomed a new one into the fold too,” said Jeff Swan, Marketing Director at KP Snacks, referring to KP’s recent purchase of Butterkist.
“What’s more, our track record of driving brand value with targeted, integrated campaigns is strong, ensuring visibility at every consumer touch point.
“Hula Hoops Puft will be the next of our brands to benefit from this approach in 2017.”
