KP Snacks has said its snack brand Hula Hoops has reached the £200m RSV milestone.
The iconic brand is one of Britain’s bestselling snacks purchased by over 28 million UK households every year.
It has £24m RSV in the past year alone, making it the second-highest value-adding brand across the Bagged Snacks category, and has outgrown the category in volume by 9% in the latest 52 weeks.
The Big Hoops sub-range caters to lunch and food-to-go occasions, with its Barbecue Beef Grab Bags sitting in the top-10 meal deal choices and the flavour also taking the top spot in the £1.25 price-marked pack format as the UK’s number one PMP SKU.
Meanwhile, non-HFSS Hula Hoops Puft is driving growth of the Healthier Snacking segment, outgrowing the category in volume by 14% in the latest 52 weeks.
