Mars Chocolate Drinks and Treats has announced the launch of Hubba Bubba Ice Lolly, the latest addition to its growing range of branded lollies.
The launch is the first time that the gum brand has been developed into a frozen treat, featuring bubble gum-flavoured ice with a layer of squishy jelly.
Singles will be available from March with a £1.65 RSP. Multipacks of four are exclusive to Iceland.
The UK ice cream market is now worth £3.4bn, with total Mars-branded ice creams growing at a rate of 30% year-on-year.
Michelle Frost, General Manager at Mars Chocolate Drinks and Treats, commented: “Following on from the successful launch of both Skittles Stix and Starburst Ice Lolly in 2022, introducing Hubba Bubba to our range of branded ice lollies is an exciting move for 2023 where we hope to add a pop of fun and excitement to the freezer aisle.”
