Day-Today retailers Shoaib Ahmed (pictured second left) and Khalid Iqbal (pictured second right) were bowled over when they won VIP hospitality tickets to see Pakistan take on India in the Cricket World Cup.
The competition for the best cricket-themed Wolf Blass Yellow Label display attracted entries from all over Scotland, with Day-Today stores claiming the top five spots.
It was Khalid and Shoaib’s store in Whifflet, Coatbridge that ran out as overall winners though, and the pair were rewarded with a trip to Old Trafford to cheer on Pakistan in a match that Khalid described as “bigger than the final for us”.
The display attracted a lot of attention from customers and also shifted plenty of Wolf Blass. Khalid said sales shot up from two to three cases a week to around 18. Not a bad innings!
Wolf Blass brand owner Treasury Wine Estates stumped up the prize, with National Account Manager Kenny Magee handing over the tickets. Day-Today Sales Manager Fiona Nisbet was also in attendance.
