Hovis has launched a new trio of premium artisanal-style loaves into its Bakers Since 1886 range.
Available now with an RSP of £1.90, the Bakers Since 1886 Rustic Bloomers collection includes the Rustic White Bloomer, Rustic Seeded Bloomer, and Rustic Granary Bloomer.
The 550g Rustic Bloomers come in White and Seeded, with the latter including Sunflower Seeds, Poppy Seeds, Millet Seeds and Golden Linseed. The Rustic Granary Bloomer initially launches as a Tesco exclusive and features Cut Wheat & Rye for an extra layer of flavour and texture.
Developed using traditional sponge and dough methods, and slow fermentation, the bloomer breads offer enhanced flavour complexity and a soft texture. Unlike conventional bloomers available, the Rustic Bloomers are baked in shallow trays, to give a traditional tapered and rounded shape with thick slices, generous end crusts and four artisanal-inspired distinctive diagonal cuts.
Claire Parlour, Marketing Director at Hovis, commented: “With the total pre-packaged bloomers subcategory now worth £49.5m and showing value growth of 11.6%, shopper demand for premium artisanal inspired products is rising.
“Through the launch of our Bakers Since 1886 Rustic Bloomers range, we’re directly tapping into this growing trend and providing retailers with the perfect products to drive sales in their stores.”
