Horlicks has launched ‘Love the taste,’ a new on-pack ‘money-back guarantee’ promotion.
Rolling into stores mid-June, the promo runs across Original, Instant and Chocolate variants on the brand’s new 400g format jars and aims to drive purchase and trial of Horlicks among non-users.
It is supported by proximity media, digital out-of-home and mobile advertising, in-store and in-aisle media, and POS.
The launch follows hot on the heels of Horlicks overarching brand campaign, ‘Find your happy place,’ which was introduced this spring and encourages consumers to take a moment out from their busy lives.
Michelle Younger, Marketing Director at Horlicks’ manufacturer Aimia Foods, commented: “With the money-back guarantee and the brand’s debut across a number of digital platforms, the campaign represents a first for Horlicks.
“We are very pleased with the response to the initial launch of the wider brand campaign and are now looking forward to reviewing the impact of this latest activation, as we drive purchase amongst non-users.”
