Highland Spring has tipped its toe into the flavoured still water category with the launch of its new Highland Spring Flavoured Still Water range.
The range consists of three sugar-free flavours: Strawberry, Apple & Blackcurrant, and Lemon & Lime.
All three are available from Booker in 500ml PET recyclable (cap on) bottles, with 750ml and 1.25l formats exclusive to Tesco.
Outwith Tesco, the launch is supported by an ‘always-on’ social and digital media campaign.
The flavoured still water category has bounced back after two years of volume decline; the last six months have seen retail sales value up by 10.7% and volume sales up 2.4%.
Nic Yates, Marketing Director at Highland Spring, commented: “These new products are a natural extension to the Highland Spring portfolio and, having spoken to over 2,400 flavoured water drinkers whilst conducting five separate pieces of market research, we are absolutely confident they will have high appeal to shoppers and support the continued growth of the category.”
