Founded 226 years ago, Highland Park is debuting a revamped pack design for its 12-, 15- and 18-year-old single malt whiskies, inspired by the natural beauty and creative spirit of its home in Orkney.
The new packaging design pays tribute to Orkney’s ethereal light and invigorating climate in its fresh, bright and contemporary colour palette, while nodding to Highland Park’s unique flavour with heather-flecked labels bearing the updated logo. The brand’s dedication to craft and creativity is celebrated in a subtle wood-grain pattern inspired by its dedication to using the finest sherry-seasoned oak casks, while its distinctive glass bottle shape has been updated to allow the natural colour of the whisky, derived entirely from the cask, to shine through. Further celebrating the whisky’s unique provenance, a “Product of Orkney” icon has been proudly cut into the glass.
Highland Park’s Global Brand Director, Paul Condron, said: “For Highland Park, everything comes back to Orkney, from how we craft our whisky, to how it gets its distinctive taste, to the incredible community of people, who do things their own way. We’ve been here for more than 200 years, and the beauty and creativity of our island home continues to inspire us, as well as the unique flavour of the local heathered peat, which, with the new packaging design, is now celebrated, front and centre. We’re excited to share this new design direction for Highland Park, which truly reflects the freshness and modernity of our Orkney home.”
Highland Park’s Master Whisky Maker, Gordon Motion, said: “Our 12- , 15- and 18-year-old whiskies sit as the heart and soul of Highland Park. It’s Orkney’s heathered peat that gives us our subtly smoky flavour and it’s as unique as the place it’s made. We know that’s what our community really love about Highland Park. With the packaging update, we have a great opportunity to celebrate a new look, whilst continuing to share the distinctive, consistent whisky we’re famed for. It’s a flavour that just can’t be replicated anywhere else in the world.”
As part of Highland Park’s continued commitment to sustainability, the redesign will see the new bottles contained within 100% recyclable cardboard cartons, made from FSC-certified forests.
