Tennent’s owner C&C Group has launched new fridge packs for two premium world beers it distributes in the UK, Heverlee and Pabst Blue Ribbon.
Packs of 6 x 330ml cans of Pabst are available through Booker and JW Filshill now, with same-sized packs of Heverlee rolling out mid-May.
Belgium-brewed Heverlee is the fifth top-selling premium lager in the Scottish on-trade. Pabst Blue Ribbon is an iconic American brew, popular with millennial beer drinkers.
Head of Premium Brands at Tennent’s, Angus Lawrie, said: “We have big plans for both brands this year, specifically designed to drive footfall into retailers and encourage purchase.”
