Procter & Gamble is looking to boost consumer awareness of its Herbal Essences brand with a free haircut promotion.
Running from now until 31st October, the initiative enables shoppers to claim a free haircut including a wash and blow-dry when they buy any two 400 ml bottles of Herbal Essences shampoo or conditioner in one transaction. All they need to do is upload their receipts online within 14 days, to receive a voucher to use at participating salons nationwide.
The initiative forms part of Herbal Essences’ new campaign which includes TV and print advertising; PR; and in-store, digital and social media activity.
The promotion features across the full 400 ml Herbal Essences portfolio.
