Scandinavian Tobacco Group UK has launched this year’s limited-edition pack for its Henri Wintermans Half Corona brand, which is available to retailers now.
The new ‘Gentleman’ pack adds a personal touch to the brand and celebrates its long heritage through a pinstripe suit design with the logo and product information ‘stitched’ into the fabric.
The Henri Wintermans Half Corona is the biggest brand in the medium/large segment and is now the UK’s fifth-biggest-selling cigar in value terms, with annual sales worth £16.3m.
STG’s UK Head of Marketing Prianka Jhingan commented: “Our Henri Wintermans Half Corona is always a big seller at this time of year.
“My advice to retailers is to stock up on it, as it has a loyal following due to its quality blend and heritage.”
