Hellmann’s has added a 100% recyclable squeezy format to its Vegan Mayo range.
Hellmann’s Squeezy Vegan Mayo is available now in 430ml bottles at an RSP of £2.99.
The new format taps into a growing trend for plant-based products, with the number of people following a vegan diet rising by 62% in 2019.
Hazel Detsiny, Unilever Food Solutions boss, said: “We’re confident that our new squeezy format will prove popular amongst shoppers who are looking to enjoy plant-based alternatives to their favourite foods, with the added convenience factor.”
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