As the official BBQ partner of Euro 2024, Hellmann’s has launched limited-edition bottles across 12 SKUs including mayonnaise, tomato ketchup and its flavoured range.
The themed bottles, launched as part of the Unilever brand’s £8m ‘Up Your BBQ Game’ campaign, are available now.
The limited-edition labels reflect the tournament and partnership with the Euros across the top, with silhouettes along the bottom raising the tournament trophy and celebratory confetti in the background.
The packaging features across Hellmann’s Real and Light Mayo SKUs (430ml, 580ml and 750ml), the Ketchup SKUs (430ml and 750ml) and the Roasted Garlic Mayo, Chilli Charger Mayo, Burger Sauce SKUs (250ml) as well as BBQ Sauce (430ml).
As part of Up Your BBQ Game, Hellmann’s has enlisted the support of current and former football stars from five nations to help bring fans together through a shared love of BBQ and food. These include Jack Grealish, Joshua Kimmich, Federico Chiesa, David Villa and Petr Cech.
Up Your BBQ Game will run during Euro 24 across TV, out-of-home billboards, in-store displays, and social channels. Hellmann’s will offer a range of once-in-a-lifetime, money-can’t-buy experiences via in-store and online activities. Fans will have the chance to win tickets to Euros matches, including the final.
