Hellmann’s has launched a new Big Night In range to accompany some of the nation’s favourite takeaway and ‘fakeaway’ foods.
The four-strong range – Chilli Garlic Sauce, Chilli BBQ Sauce, Spicy Sauce and Tzatziki Sauce – has been designed to complement pizza, chicken, Mexican and kebab dishes respectively.
The premium-look deli-style bottles are fully recyclable.
The launch follows insight that consumers, especially those aged 16–35 years, are swapping nights out for nights in front of the TV with a takeaway or home-cooked alternative – a so-called fakeaway.
Andre Burger, VP Foods for brand owner Unilever UKI, said: “Our new range of Big Night In sauces can offer consumers exciting new flavour pairings for dishes that are typically served up on a ‘big night in’ occasion. Food brings people together and we love being part of that.”
Hellmann’s Big Night In range is available with an RSP of £1.89 per 215ml unit.
