Heineken has launched a new campaign to help retailers maximise cider sales this summer: ‘Explore A Wider World of Cider’.
The campaign will be brought to life through a series of in-store and in-depot activations, aiming to keep the category front of mind for shoppers throughout the summer.
The UK cider market is worth £384m in convenience and gives retailers a great opportunity to grow sales by stocking up on bestselling brands.
The campaign brings Heineken’s full portfolio of cider brands together for the first time. Between them, Strongbow, Old Mout, Inch’s and Bulmers offer a diverse range from classic apple ciders to flavours, premium options and alcohol-free alternatives, available at various price points and in a number of formats.
By shining a light on the whole category, Heineken wants to encourage retailers to explore the varying needs of their shoppers and spotlight the choices available to help meet them.
Rachel Holms, Cider Brand Director at Heineken, commented: “With cider drinkers more likely to buy into the category when tempted by innovation, and the appeal of a new flavour from their favourite brand, it’s important for retailers to offer their shoppers a full range of choice.
“No matter the occasion, whether it’s festivals, sporting events, barbecues or celebrations, the Wider World of Cider activation ensures retailers can meet those needs and maximise the sales opportunity.”
