As some of the best football teams in the world battle it out in the Quarter-Finals of the UEFA Champions League, Heineken has unveiled the latest instalment of its ‘Road to the Final’ campaign with the launch of a new TV commercial. The ad demonstrates how, with imagination and resourcefulness, one man is able to witness club football’s most prestigious event – the Final itself.
The ad, which airs in the UK on 22nd April, is the latest element of the brand’s global integrated ‘Road to The Final’ campaign as it celebrates its seventh consecutive year sponsoring the UEFA Champions League.
The ad features one lucky fan, who receives a ticket to the UEFA Champions League Final at Wembley. The only problem is that he is on the other side of the world and faces a race against the clock to get to the match. Through a combination of resourcefulness, imagination and inventiveness he manages to overcome every obstacle put in his way – to be rewarded with the ultimate football experience – a pitch side seat at Wembley, arriving just before kick-off.
Throughout the ‘Road to the Final’ campaign, Heineken is encouraging fans to engage with the brand through a series of unique activities from on-pack to in-bar and social media challenges, offering once-in-a-lifetime prizes.
As the ‘Road to The Final’ campaign reaches its climax, Heineken will be rewarding fans for displaying inspiring and imaginative behaviour by offering tickets to the UEFA Champions League Final in Wembley and this year’s Star Final VIP viewing event, in Ibiza.
