Heineken has launched a more robust version of its Green Grip sustainable packaging solution.
The Green Grip performs the same function as traditional plastic can rings but without the need for single-use plastic. It first launched in August 2020, replacing plastic can rings with a 100% recyclable cardboard topper for multipacks, and saving 336 tonnes of single-use plastic since its debut.
The new packaging forms part of a wider £14m investment and follows months of research and development. A dedicated team trialled several solutions and found a double layer of cardboard to be the best performing and easier for both retail staff and consumers to handle.
The all-new double-layered Green Grip is rolling out across all Heineken brands in multipack cans, including Heineken, Birra Moretti, Strongbow, and John Smith’s throughout the remainder of 2022.
Last year, as part of its Brew a Better World sustainability programme, Heineken announced its commitments to fully decarbonise its production sites by 2030 and its full value chain – including packaging and logistics – by 2040.
