Helping push the food to go opportunity, Ginsters is launching a range of microwaveable snacks under a new H+Eat sub-brand, to reinvigorate the savoury pastry category and bring new, younger consumers into the sector, it says. The recipes are are designed to be microwaved in just 90 seconds. The range contains fresh quality British ingredients, and the launch is part of Ginsters’ drive to reinvigorate the savoury pastry category with new news and innovation will attract a new, younger consumer to the sector. The core range comprises a Hot Pepperoni Twist, a Ham & Cheese Twist, a Hot Dog with Ketchup and Onions and a Hot Dog with Mustard and Onions (all rrp £2.29), plus a Burrito (rrp £3.49). Ginsters says that all these products and flavours researched extremely well with consumers as did the H+Eat branding and logo.
