Heinz has teamed up with the Royal Voluntary Service and TV presenter Ruth Langsford to encourage the nation to share a ‘Heartwarming Moment’ with an older neighbour this winter.
The activity forms part of the brand’s ongoing £5m Heartwarming Heroes campaign.
Heinz will donate £10,000 to the Royal Voluntary Service, as well as 100,000 cans of soup to their lunch clubs to help elderly people around the country keep warm this winter.
To support the campaign and partnership with the Royal Voluntary Service, Heinz will also release research and case studies highlighting how many people unofficially or officially volunteer to help the aged during the winter months in the hope of encouraging more people around the country to help their elderly neighbours.
Shane Shortman, Senior Brand Manager at Heinz Soup, said: “We are proud to be able to partner with and support the Royal Voluntary Service, to encourage the nation to share a Heinz Soup Warming Moment with an elderly neighbour and we hope consumers share these with us.”
David McCullough, Chief Executive of Royal Voluntary Service, added: “We see the huge impact our volunteers have on the lives of older people, and we’re delighted to be partnering with Heinz to encourage others to spare some time to help older people in their communities too.”
