Healthy Heinz cuts ketchup’s sugar and salt

Heinz Tomato Ketchup 50% less sugar and salt

Kraft Heinz has launched a new recipe for its Heinz Tomato Ketchup.

Available now, Heinz Tomato Ketchup 50% Less Sugar & Salt is the next step on from the brand’s 50% Less Sugar and 25% Less Salt variant. This latest recipe is said to still offer “the 100% Heinz taste”.

Kraft Heinz is backing the launch with TV support, digital activation, PR and dedicated POS material. A new pack design highlights the product’s sugar and salt reduction benefits, acknowledging the growing number of consumers looking to make healthier choices.

Chris Isaac, Brand Manager from Kraft Heinz commented: “With sugar and salt content continuing to be highly relevant to consumers, it is important for retailers to stock a range of product options that cater to different shopper needs.

“Consumers can be reassured that Heinz Tomato Ketchup 50% Less Sugar & Salt has been developed to make sure it still delivers 100% Heinz taste. Unlike some reduced salt and sugar products, Heinz Tomato Ketchup does not contain artificial sweeteners, colours, flavours or preservatives.”

The new ketchup has an RSP of £1.99 for a 435g bottle and £2.59 for a 665g bottle.

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This website contains images and information relating to tobacco products. Please do not view if you are under 18 years of age.

This publication contains images and information relating to tobacco products. Please do not view if you are under the age of 18 years old.