The Nisa-supplied stores in Haven Holidays’ 37 parks have completed a major range overhaul in response to the changing demands of shoppers during the coronavirus crisis.
Haven Holidays has just re-opened to holidaymakers and holiday home owners in England, following a full closure imposed by the government as part of lockdown measures.
In order to keep guests safe and on site, the park stores offer has been altered to make it more in keeping with a regular convenience store with meal solutions, fresh produce and promotions all playing a key part.
Nisa’s category management team spent three weeks in June reviewing the range categories and planograms previously created for Haven and supplied them with new chill plans as well as amending existing ambient plans to help align them with convenience store plans.
Hundreds of plans, across all categories, have been refined and modified to make them fit for purpose with a major emphasis on chill products that has seen an increase from pre-Covid levels of 349 chill SKUs to 580 SKUs today – a boost of 66%.
The number of Co-op own label products has increased with the chill range growing from 168 SKUs pre-Covid to 406 now and the overall Co-op brand across all categories has increased from 396 to 705.
Overall, the product range in park stores has grown by almost 14%.
Category Management Manager at Nisa, Ross Wright, said: “We knew the shops on the parks would need a complete overhaul to provide customers with an offer more aligned to that of a traditional convenience store, and less around holiday missions.
“All park shops therefore have been ranged to better fulfil the evening meal mission with products that can be prepared in a caravan with little preparation and in a small oven or microwave.”
