Mars is offering consumers the chance to win an exclusive football in its new ‘Win 1 of 1000’ promotion, which launches on 18th May.
The giveaway has been designed to unlock consumer purchase intent, and will focus on driving incremental sales among Scottish retailers.
A range of POS materials, such as FSDUs, dumpbins, wobblers and posters, is available to support the campaign.
Bep Dhaliwal, Trade Communications Manager, Mars Chocolate UK thinks the ‘text to win’ promotion will generate even more opportunities for retailers in Scotland to capture the attention of customers and generate excitement in-store this summer.
He commented: “With 70% of confectionery bought on impulse, we know that stand-out POS materials really help retailers take advantage of this huge opportunity to increase basket spend in-store.”
The promotion ties in to the newly launched Mars ‘Winning’ campaign, celebrating everyday little wins. The Mars ad will be on air for 26 weeks, reaching 96% of all adults to help drive sales and support in-store activity.
