Pernod Ricard’s rum brand Havana Club is back with a new campaign called ‘Cuban Mode’.
The multi-million-pound campaign celebrates the Cuban mindset and Cuba’s vibrant collective energy – described as La Cubanía. It includes digital, social and online video media, and out-of-home marketing in grocery and impulse, as well as pubs and bars. A range of POS materials is also available.
Centred around the brand’s rum portfolio, Cuban Mode seeks to capture the very essence of Cuba by combining iconic landmarks with vibrant party scenes.
Josh McCarthy, Brand Director at Pernod Ricard UK, commented: “Havana Club is THE iconic Cuban rum and Cuban Mode is here to reveal La Cubanía to the world and spread its energy with and through our community. La Cubanía is the essence and lifestyle born in the streets of Havana, but it is meant to be felt by everyone everywhere.
“Over the last few years, we’ve built a solid position as a street culture icon amongst Generation Z, and we’re confident this campaign will further accelerate brand growth and welcome new audiences to the brand.”
