Glenmorangie has launched ‘Once Upon a Time in Scotland,’ a new global campaign starring movie legend Harrison Ford.
The Star Wars and Indiana Jones actor brings his trademark wry humour to the fore in a series of 12 episodic films shot in the north-east Highlands.
The series goes behind the scenes as Harrison Ford journeys to Glenmorangie’s Highland home, to discover the skill and craftmanship that goes into making its whisky. Viewers see the actor enjoy the authentic Scottish experience – from getting to grips with the nuances of Scottish pronunciation and kilt etiquette, to bonding with locals over a dram of single malt – all shot in an unconventional, deliberately ‘off-script’ style.
The campaign captures the natural beauty of the Highlands: from the historic distillery in Tain where Glenmorangie has been created for over 180 years, to the storied 19th century Ardross Castle, and the dramatic landscapes surrounding Loch Glass. The real Glenmorangie distillery team appear alongside Ford while the brand’s flagship whiskies, Glenmorangie Original 12 Years Old and Glenmorangie Infinita 18 Years Old, also take on starring roles.
Harrison Ford commented: “I loved working with the team at the Distillery — they were all great. The whole process of filming was full of unanticipated joys: little unexpected moments. It’s a tribute to Glenmorangie’s sensibilities that they let us be less than totally serious. I think [the series of films] has a certain charm to it, because it’s unpretentious and just amusing.”
