Haribo’s Spring Time Friends and Jelly Bunnies have been relaunched for Easter.
Both are available in a variety of formats including £1 price-marked packs.
Experiencing strong growth for Haribo last Easter, the self/sharing category accounted for 53% of Easter sweets sales and grew at +7% in value terms compared to 2018.
Claire James, Trade Marketing Manager at Haribo, commented: “Easter is a time where families and friends come together which is why it’s important to cater for sharing occasions with bright, themed treats which offer an extra element of fun – just as people would expect from Haribo at Easter!”
For stock enquiries, retailers can call Haribo on 01977 600266, email sales-uk@haribo.com or visit haribo.com.
