Haribo is putting the spotlight on its top-selling Starmix bag with the launch of Join Your Team: a campaign that will see consumers declare their love for the five shapes found in each bag.
From this week Haribo is inviting fans to choose their favourite Starmix piece – Hearts, Rings, Cola Bottles, Bears or Eggs – and join their team to be in with the chance of winning a selection of limited edition Starmix-themed prizes.
There are over 4,000 prizes to be won, including mugs, towels, sunglasses, keyrings and shopping bags, with consumers winning prizes relating to their favourite piece. With 25 prizes up for grabs every day, all fans of Starmix have to do is join their team by visiting www.teamstarmix.com.
Alison Satterthwaite, Brand Manager of Haribo Starmix, commented: “Starmix is Haribo’s top-selling treat and has been a favourite since we brought the iconic shapes together in one bag over 20 years ago. Since this time fans of Starmix have been sharing their love for their favourite piece. Through Join Your Team we can bring fans together, giving them the chance to win prizes and celebrate these loved pieces.”
The Join Your Team promotion features on special packs of Starmix, including both pricemarked and non-pricemarked packs. On shelf now, the campaign will run until the end of August and will be supported by a multi-channel campaign running across TV, cinema and digital channels.
