Haribo Supermix is heading back to TV, showcasing its new mix in the next instalment of the brand’s ‘Kids’ Voices’ series.
Part of a £1.3m investment, Supermix will be on air until late September. The new ad features a hard rock band who, upon opening a pack of Supermix, reveal their softer, more childlike side. The familiar Haribo jingle also features – but in a rock version, for the first time.
Hayley Nixon, Marketing Manager at Haribo UK commented: “Supermix is packed with soft eating experiences which we have enhanced with a new mix. This has been brought to life perfectly though our new TV creative and our use of characters – an unlikely group of softies who capture the soft side of Supermix.
“Creating a strong contrast between the hard exterior, which is typically portrayed by a rock band, and the softer feelings that Supermix evokes has resulted in a fun yet familiar concept.”
