Hancocks has announced its first in-store and online Sweetest Day event for 2025.
The events, which have been running for three years, offer depot and online customers one-day deals and a chance to find out about the newest product launches.
The first event for 2025 takes place on Thursday 6 March from 8am to 8pm at the confectionery wholesaler’s 14 UK depots, with deals available both in-store and online.
Sponsored by Nestlé, the one-day extravaganza will include deals on big-name brands including Haribo, Swizzels and Cadbury.
Independent and convenience retailers looking to stock up on Haribo can make savings of £2.30 on popular price-marked bags. They’ll also receive a free stand if they buy 18 cases of £1.25 PMP products.
Retailers stocking Kingsway Pick and Mix can take advantage of a double deal: buying 10+ bags will give a saving of 40p per bag. Doubling that to 20+ bags will equal a saving of £1 per bag.
There are also big deals to be had on Hancocks’ novelty confectionery, with £2 off a number of Crazy Candy Factory lines.
Other major brands with good deals for retailers include Chewits, Toxic Waste, Chupa Chups, Pez, Candy Realms and Warheads.
In selected stores, customers will have the opportunity to meet brand representatives from Haribo, Perfetti, Swizzels and more.
There will also be the chance to sample recently launched products including Sweet Vibes Mallow Dunkz and the new Bonds Trail Mix, which comes in three flavour combinations.
Stores will be open from 8am to 8pm with offers, giveaways, samples and the chance to find out more about current and new confectionery products. The same deals will run during the same period on the Hancocks website.
