Confectionery wholesaler Hancocks has unveiled a range of Minions-branded sweets ahead of the release of a new movie, The Rise of Gru, which premieres on 1 July.
Three different types of fruit-flavoured Minion-shaped jelly sweets are available in 200g share bags: Minions Original; Positive Vibes Only, which are suitable for vegetarians; and Minions Peace, which are fully vegan.
The Original and Minions Peace variants also come in 3kg bulk bags.
The range also includes a selection of four different Minion characters in Pez candy and dispenser packs with banana-flavoured refills.
Hancocks is also stocking a Millions banana-flavoured Minions edition, available in both small snack packs and large gift jars.
Chris Smith, Marketing Communications Manager at Hancocks, said: “Families have been waiting for the Minions sequel for a long time, so there will be a huge surge in the sales of Minions-branded treats.
“These novelty treats will definitely be this summer’s hit because as soon as the film hits the cinemas, the Minions craze will be in full swing. Retailers should take advantage of the potential influx of sales by making sure they are fully stocked with the range ahead of the release.”
