Halls looks to boost immune system – and sales

Halls Proactive

Mondelez has launched Halls Proactive, new sugar-free Halls sweets with added Vitamin C to proactively support the immune system before the onset of coughs and colds.

Halls Proactive is available now in two citrus flavours – Orange and Pink Grapefruit – in outers of 8 x 65g resealable pouches (RSP £1.50).

Alongside the launch, Halls has a new marketing campaign lined up for November, which is planned to focus on a mix of social media channels as well as in-store.

Amy Lucas, Brand Manager for Halls at Mondelez International, said: “The Halls and Halls Soothers range are iconic brands in the Relief category – so much so that when we tested new Halls Proactive, the results have shown 82% of UK consumers would consider purchasing the exciting new range extension.

“As it starts to get colder outside and winter is getting closer, we want to provide our consumers with a way to stay ahead of the game when it comes to their health. Halls Proactive with Vitamin C is a first mover for the category and aims to drive incremental sales for retailers, through extending into a new need-state and targeting a broader consumption occasion.”

For further enquiries, retailers can telephone Mondelez on 0870 600 0699, email retailer.services@mdlz.com or visit deliciousdisplay.co.uk.

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This publication contains images and information relating to tobacco products. Please do not view if you are under the age of 18 years old.

This website contains images and information relating to tobacco products. Please do not view if you are under 18 years of age.

This website contains images and information relating to tobacco products. Please do not view if you are under 18 years of age.

This publication contains images and information relating to tobacco products. Please do not view if you are under the age of 18 years old.