Halls has rolled out a new visual identity that sees the medicated confectionery brand’s range unified with one common design.
The new look aligns with the brand’s global image and is intended to convey bold freshness, invigoration and clarity, as well as broaden the relevance and resonance of the brand to a range of shoppers across a range of occasions.
The brand, which has grown by 32% over the past year, will retain the same flavour range.
Cieran James, Brand Manager for Halls at Mondelez International, commented: “Halls is continuing to broaden its relevance across the hay fever season, and in the coughs and colds season we’re the fastest-growing brand, with strong year-on-year growth.
“The new look will further unleash the power of the Halls brand, leveraging synergy with the global image of Halls to further build brand equity and bring our trusted, long-established brand into the modern milieu, heightening relevance and resonance with a broader range of shoppers. This way consumers can take on life with conviction and determination.”
