Diageo has unveiled two Haig Club ready-to-drink variants: Haig Club Clubman mixed with Root Ginger Ale & Lime and Haig Club Clubman mixed with Crafted Cola.
Both are available in 330ml cans (ABV 5%, RSP £2).
Speaking about the launch, DJ Hageman, Haig Club’s Global Brand Director, said: “At Haig Club, our mission has always been to make our own rules and redefine the whisky offering. In summer it’s all about refreshing-tasting, accessible drinks that can be enjoyed both inside and outside, so we’re excited to add our new innovative range of Ready to Drink cans to the Scotch Whisky family.”
David Beckham, Haig Club’s Global Business Partner, added: “We always like to push boundaries and try new things and it is exciting that we are continuing to innovate with Haig Club. These pre-mixed drinks are convenient and taste great and are arriving in stores just in time for summer. I love the new cans and I can’t wait to see what people think.”
