Häagen-Dazs has launched Stickbars, a range of its signature ice creams wrapped in extra-thick Belgian chocolate presented – as one might imagine – on a stick and shaped to resemble the posh ice-cream brand’s logo.
Flavours include Salted Caramel, Cookies & Cream and, exclusive to Co-op, Macadamia Nut Brittle. There are also two combinations of ice cream and sorbet: Mango & Passionfruit and the Tesco-exclusive Raspberry & Peach.
The launch is backed by a six-figure marketing campaign.
Häagen-Dazs Stickbars three-packs are available now with an RSP from £4.25. Singles (RSP £2.65) will be available to order from April.