Luxury ice cream brand Häagen-Dazs has launched a global consumer campaign, which aims to drive category growth across key markets including the UK.
‘The Ice Cream of Ice Creams’ campaign aims to drive excitement through a series of playful adverts, which demonstrate how the brand’s products can bring consumers moments of joy. By dramatising Häagen-Dazs’ ‘Don’t Hold Back’ ethos, the light-hearted ads seek to encourage people to let go and be in the moment.
TV and video-on-demand ads will run across Sky, ITV, and Channel 4 supported by social media activity, digital shorts, and close collaboration with local influencers.
Jose Alves, Marketing Manager at Häagen-Dazs UK, said: “Häagen-Dazs is the best of the best because of our sophisticated craftmanship and use of high-quality ingredients. This is reflected in the fact we’re the number one brand for superior taste experiences and our aim is to create special moments of indulgence that our customers can enjoy at home.
“Our new ‘The Ice Cream of Ice Creams’ campaign showcases the value of premium ice cream experiences in an over-the-top, playful way, which builds on our iconic brand identity. The series of ads includes an artist creating a life-size ice cream sculpture of herself – reinforcing our ethos as the go-to ice cream for those who don’t hold back.”
