Häagen-Dazs Flavour Club to visit Edinburgh

Häagen-Dazs Flavour Club

Häagen-Dazs has launched its latest experiential campaign, the Häagen-Dazs Flavour Club, which targets consumers seeking an alternative to the summer of sport.

The Flavour Club offers a high-energy atmosphere that sees the return of the brand’s Disco Ice Cream Van, as well as DJ sets and entertainment ranging from drag queens to stand-up comedians to marching bands. Consumers can also relax on Häagen-Dazs’ Field, where they can challenge friends to classic lawn games and kick back on picnic chairs to soak up any sun that dares make an appearance.

There will also be a chance to sample the brand’s latest snack-size launch, Häagen-Dazs Bites. Available in Salted Caramel and Chocolate, Bites cater to a growing demand within the snacking segment for bite-size ice cream products, with the category seeing +69% sales growth over the past two year. Häagen-Dazs mini cups will also be available in the UK’s favourite flavours.

Attendees can also get their hands on sports-style merch, including limited-edition Häagen-Dazs Flavour Club jerseys and scarves.

The campaign will be further supported through social activity and local targeted out-of-home advertising across the UK.

The Flavour Club makes its only Scottish appearance at Castle Street, Edinburgh on Friday 2 August from noon until 6pm.

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This publication contains images and information relating to tobacco products. Please do not view if you are under the age of 18 years old.

This website contains images and information relating to tobacco products. Please do not view if you are under 18 years of age.

This website contains images and information relating to tobacco products. Please do not view if you are under 18 years of age.

This publication contains images and information relating to tobacco products. Please do not view if you are under the age of 18 years old.