Posh ice cream brand Häagen-Dazs has given its flagship flavour a packaging makeover and launched an on-pack promotion to mark the fourth season return of Netflix show, Emily in Paris.
New limited-edition Emily in Paris-themed pints and stick bars of Salted Caramel feature an on-pack competition consumers can enter by scanning a QR code. Prizes include up to £1,000-worth of new clothes and accessories with a Harvey Nichols wardrobe refresh, a Harrods Pamper Hamper and a year’s supply of Häagen-Dazs.
The campaign will be supported on social media around the new season premiere.
Nicole Whelan, Head of Brand at Häagen-Dazs UK, said: “Our latest campaign invites fans to enjoy their favourite flavour with the chance to win from an exclusive range of chic and trendy prizes that is sure to turn heads and drive demand for an indulgent, ice cream occasion.”
