Häagen-Dazs has launched ‘Don’t Hold Back,’ a new, multi-million-pound global marketing campaign designed to inspire people to live life to the full.
The campaign sees the General Mills-owned brand back on TV screens this summer with a new ad, which centres around hero products from Häagen-Dazs’ fruit range.
The ad is complemented with a a range of video-on-demand, digital, social, and instore activity plus strategic media partnerships.
Kat Jones, Marketing Manager, Ice Cream & Snacking at General Mills, said: “At Häagen-Dazs, we believe life is better when you don’t hold back and that’s how we make our products.
“We’re confident the campaign will help us towards our goal to drive category growth and become the most desired ice cream in the world.”
