Häagen-Dazs and pastry chef Pierre Hermé have unveiled a new UK marketing campaign to support the launch of their macaron ice cream range.
The £1m campaign builds on the brand’s Don’t Hold Back messaging and its ‘The Ice Cream of Ice Creams’ campaign platform. It runs across TV, online video, digital and social media channels.
The campaign focuses on the meaning of French connection, with activities helping to celebrate and bring people together.
Jose Alves, Head of Häagen-Dazs UK, said: “The UK campaign dials up the magical indulgence of our first global collaboration for ‘The Ice Cream of Ice Creams’. The partnership showcases the true craftsmanship of both brands – passionate about innovating and re-interpreting classic favourites and creating extraordinary experiences. Don’t Hold Back is what we embody in everything we do, and with this campaign, we are celebrating it with French flair.”
