Brockmans Gin has appointed Guy Lawrence as its CEO.
Lawrence joined the business a year ago as Managing Director and takes over from co-Founder Neil Everitt, who remains on the Board and is the company’s largest shareholder.
The company has also announced that, in 2020, Brockmans Gin secured over £4.6m of new investment.
Neil Everitt commented: “The appointment of Guy as CEO and this significant investment by our existing shareholders, are both indicative of our confidence in the significant future potential of the company.”
Despite a challenging 2020 for the industry, Brockmans continued to develop its brand footprint globally and now sells in 54 countries.
Guy Lawrence said: “We estimate that the overall Super-Premium Gin category will double globally in the next five years. Importantly, Brockmans Gin is in great shape. We have weathered the difficult past year successfully and are well positioned to capture a good share of this upside. In the past 10 years we have invested over £25m in marketing to support our growth and we plan to continue this investment.”
