Anti-plastic campaigning craft soda brand, Gunna Drinks, has launched what it says is the UK’s first range of aluminium bottled soft drinks.
Utilising a larger, resealable 500ml format, versus a standard 330ml can, Gunna has initially launched three immune-boosting lemonades with added vitamin C and zinc – Tropical Lemonade, Raspberry Lemonade and Twisted Lemonade – in the £1.99 RSP bottles, tapping into a demand for functional food and drink.
With aluminium being infinitely recyclable, the bottles have strong environmental credentials which, when paired with their wellness proposition, align with two of the biggest consumer demands in soft drinks right now.
The flavours are also available in 330ml cans (RSP £1.10). Aside from immune boosting benefits, which Gunna’s own research found to be the number one health benefit consumers seek, all are made using natural ingredients and are free from artificial additives.
Gunna is a double carbon negative business, meaning it offsets 2g of carbon for every 1g created making its drinks.
Commenting on the use of aluminium, Melvin Jay, founder of Gunna Drinks, said: “We’ve invested heavily in this new planet-friendly packaging and although this comes at a premium, costing around 10% more than other formats, our research resoundingly shows consumers are prepared to pay a little more to avoid plastic.
“Coupled with the new immune boosting sodas, we believe this is a compelling proposition for retailers, with average spend on functional wellness drinks currently more than twice the average price per litre spent on soft drinks.”
